Best Buy Canada

Best Buy Canada came to Front + Centre for support in how they can build brand love amongst the general public as well as continue to foster relationships amongst key media and influencers. 

Best Buy do not typically have face time with local key media and influencers thus, this event was needed to foster those relationships. Given the Super Bowl was on a weekend, we knew most media and influencers would likely have their own weekend plans, so we had to ensure there was enough incentive at this event to secure as many attendees as we could. Finally, we also needed to flex our creative brains and find ways to seamlessly incorporate brand partners at the event, while still keeping Best Buy in the spotlight.

For this event, we wanted to target the casual fans and not those who are actual football fans. Due to Usher’s halftime show and Taylor Swift’s connection with one of the teams, the Super Bowl drew the attention of non-football fans and gained their interest in tuning into the game as well. Thus, we knew our event had to include activations onsite or incentives that were catered towards casual fans so they would be interested in attending a Super Bowl event.

We hosted a game day viewing party at a newly opened, luxurious private theater for media and influencers. At this event, we designed many activations throughout the venue to not only keep guests entertained, but also to encourage organic social shares, including a personalized swag station, VR game station with Meta Quest, friendship bracelet station, a snack stadium, and a 98” TV for another way to watch the game.

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We also created multiple giveaway opportunities, including a Super Bowl Bingo game where guests could guess what would happen throughout the game for a chance to win $100 gift cards and awesome tech gadgets. The 98” TV that was on display was also included in a social media giveaway where guests could enter to win by simply posting their experience on their social media and tagging Best Buy Canada. To top it all off, we also made sure every guest went home with a tech gadget in their goodie bag.